Job Overview

We are seeking a highly motivated Digital Marketing Executive to join our team in Chennai. This is a mid-level position, ideal for candidates with 3 to 6 years of work experience in digital marketing. The role is full-time and involves working closely with the marketing team to develop and implement our digital marketing strategies.

Qualifications and Skills

• Search Engine Optimization (SEO) (Mandatory skill) - Proven experience in optimizing websites and content for search engines
• Social Media Marketing (Mandatory skill) - Expertise in creating and managing social media campaigns across multiple platforms
• Content Creation (Mandatory skill) - Strong skills in writing and designing engaging content for various channels
• Market Research - Ability to conduct thorough market research to inform marketing strategies
• Strategic Planning - Capability to develop and execute strategic marketing plans
• Communication - Excellent verbal and written communication skills
• Branding - Experience in enhancing brand visibility and reputation

Roles and Responsibilities

• Develop, implement, and manage digital marketing campaigns
• Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc.
• Track and analyze website traffic flow and provide regular internal reports
• Identify new digital marketing trends and ensure that the brand is in front of industry developments
• Oversee and manage the social media strategy
• Continuously work on the Search Engine Optimization of the website(s)
• Fix any errors or bugs in online content
• Edit and post videos, podcasts, and audio content to online sites