Company Overview

Welcome to Sakhiya Skin Clinic, an esteemed chain of clinics nurtured over 25 years with a vision to make a tangible difference in individual lives. As an ISO 9001-2008 certified group, we provide state-of-the-art facilities at our 29 branches and leverage cutting-edge technology with experienced medical professionals. Headquartered in Surat, Gujarat, and belonging to the Hospitals and Health Care industry, Sakhiya Skin Clinic is committed to delivering exceptional skin and cosmetic treatment services.

Job Overview

Sakhiya Skin Clinic Limited is seeking a Senior Digital Marketing Manager to join our team in Surat. This full-time position requires a leader capable of driving the digital marketing strategy to boost our online presence and patient engagement. The role involves working in a dynamic environment to innovate and enhance our digital marketing strategies, ensuring alignment with the overall business goals, and owing the responsibility for brand positioning in a competitive market.

Qualifications and Skills

• Proven expertise in search engine optimization (SEO) to enhance content visibility and promote a strong web presence (Mandatory skill).
• Experience in search engine marketing (SEM) to increase website traffic and optimize content for paid searches.
• Proficiency in social media marketing, utilizing platforms to engage with the community and build brand reputation.
• Strong skills in content marketing to create and distribute valuable, relevant, and consistent content.
• Ability to execute email marketing campaigns, enhancing communication with prospective and existing clients.
• Proficient in using analytics tools to monitor online traffic and optimize marketing strategies for better performance.
• Hands-on experience with PPC advertising, managing advertising budgets and tracking ad performance.
• Capability to craft a robust digital strategy that aligns with corporate objectives and resonates with target audiences.

Roles and Responsibilities

• Develop, implement, and manage innovative digital marketing strategies to enhance the company's online presence.
• Lead the execution of all digital marketing activities including SEO, SEM, and social media campaigns.
• Collaborate with content creators to design engaging text, image, and video content for website and social media.
• Utilize analytics tools to measure the effectiveness of marketing campaigns, providing insights and improvements.
• Manage and oversee various digital marketing channels to optimize audience engagement and brand visibility.
• Coordinate with cross-functional teams to align digital initiatives with overall business strategies and goals.
• Stay abreast of industry trends and competitor strategies to ensure a competitive edge in digital offerings.
• Report and analyze key performance metrics to stakeholders, recommending adjustments as necessary to meet objectives.