Company Overview

Sagacious Infosystems, a dynamic and innovative company in the Marketing Services industry, operates from its headquarters in Bangalore. With a team of 11-50 employees, we specialize in providing cutting-edge marketing solutions to our diverse clientele. Our expertise lies in leveraging the latest advancements in marketing technology to deliver measurable results.

Job Overview

We are seeking a motivated and dynamic Lead Generation Executive to join our team in Bangalore. This is a full-time, junior position ideally suited for individuals with 1 to 3 years of experience in lead generation. The successful candidate will play a key role in driving our lead acquisition initiatives and supporting our comprehensive marketing strategies.

Qualifications and Skills

• Proven experience in lead generation with a focus on quality and qualified lead conversion rates.
• Strong expertise in email marketing including designing campaigns, segmenting lists, and analyzing performance metrics.
• Solid understanding of B2B marketing strategies to effectively reach and engage business customers.
• Proficiency in using social media platforms for business purposes including content creation and customer engagement.
• Experience in online lead generation techniques and tools to attract and capture potential customers.
• Skills in inbound lead generation to attract potential clients through appealing and informative content.
• Excellent communication and interpersonal skills to effectively interact with prospects and peers.
• Ability to analyze data and metrics to optimize lead generation efforts and improve overall performance.

Roles and Responsibilities

• Develop and implement lead generation strategies to increase the company's client base and market reach.
• Manage end-to-end email marketing campaigns including content creation, audience targeting, and performance tracking.
• Identify opportunities for B2B marketing initiatives that align with the company's growth objectives and target market.
• Utilize social media channels to drive brand awareness and generate interest among potential leads.
• Research and employ online tools and resources for effective lead generation to boost sales pipeline.
• Create and manage inbound marketing content to attract potential leads through blogs, ebooks, and webinars.
• Collaborate with the sales team to optimize lead conversion and ensure seamless transition of qualified leads.
• Analyze lead generation performance metrics and recommend improvements for enhanced results.