Job Title: Digital Marketing Manager (Google Ads & PPC Specialist)

Job Overview:

We are looking for an experienced Digital Marketing Manager specializing in Google Ads and Pay-Per-Click (PPC) advertising. The ideal candidate will have a proven track record of managing and optimizing paid campaigns to drive traffic, increase conversions, and achieve business goals.

Key Responsibilities:

• PPC Campaign Management:
• Design, implement, and manage PPC campaigns across Google Ads and other platforms.
• Conduct thorough keyword research and audience targeting to create effective campaigns.
• Optimize campaigns for maximum ROI, focusing on bid strategies, ad placements, and budgets.
• Google Ads Expertise:
• Manage campaigns across Search, Display, Shopping, and Video (YouTube).
• Analyze campaign performance and make data-driven decisions to improve metrics such as CTR, CPC, and conversion rates.
• Stay updated on Google Ads features, updates, and best practices.
• Performance Tracking & Reporting:
• Monitor and evaluate campaign performance using tools like Google Analytics.
• Generate detailed reports on campaign outcomes and recommend improvements.
• Track KPIs, identify trends, and implement optimization strategies.
• Creative Collaboration:
• Collaborate with content creators and designers to develop compelling ad creatives.
• Test and refine ad copy, visuals, and landing pages to enhance performance.
• Strategy Development:
• Develop and execute comprehensive digital marketing strategies aligned with business objectives.
• Explore new PPC opportunities and emerging trends in digital advertising.
• Team Collaboration:
• Coordinate with SEO, social media, and content teams to ensure cohesive marketing efforts.
• Train and guide junior team members on PPC best practices.

Qualifications:

• Proven experience in managing PPC campaigns with a strong focus on Google Ads.
• Proficiency in Google Ads, Google Analytics, and other PPC tools.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent understanding of bid management, audience targeting, and campaign optimization.

Preferred Skills:

• Google Ads Certification is a plus.
• Experience with other PPC platforms like Bing Ads, Facebook Ads, or LinkedIn Ads.
• Knowledge of A/B testing and conversion rate optimization (CRO).
• Strong project management and organizational skills.