• Achieving Sales Target of entire product range in the assigned region by effectively leading the team • Receivables Management – Timely collection of outstanding and ensuring it does not go beyond 30days overdue at any point in time. • Management Reporting on Sales Performance – Weekly sales reports, monthly sales projections & sales analysis, quarterly forecasts, sales to expense ratio • Team Management – guidance on sales planning and helping the team to achieve their sales targets; handling interpersonal issues; mentoring the team for better performance; be a bridge between corporate/product team and front-line sales team; provide relevant product and sales training; set and monitor individual KPIs. • Customer Management – build rapport with decision makers, help the team to add new customers, help strengthen and manage the distribution network, key account management, regionally anchor the national supply contracts, conceive and conduct customer engagement events within the region to accelerate business development • Managing Competitive Intelligence – keep a track of competitor’s activities in the region, build coordinal relations with the industry peers, report all competitive developments which have an impact on the