Job description

Job Summary: The Marketing Manager is responsible for developing, implementing, and executing strategic marketing plans for an organization. They drive brand awareness, customer acquisition, and revenue growth. The Marketing Manager collaborates with cross-functional teams, including sales, product development, and design, to ensure cohesive and effective marketing campaigns.

Responsibilities:

Strategic Planning: Develop and implement comprehensive marketing strategies to achieve organizational goals. Conduct market research to identify trends, competitor activities, and customer needs.

Campaign Management: Plan and execute integrated marketing campaigns across various channels (digital, social media, traditional, etc.). Monitor and analyze the performance of campaigns, adjusting strategies as needed for optimal results.

Brand Management: Maintain and enhance the organization's brand through consistent messaging and creative assets. Ensure brand guidelines are adhered to in all marketing materials.

Content Development: Oversee the creation of compelling and engaging content for various platforms. Collaborate with content creators, copywriters, and designers to produce high-quality materials.

Digital Marketing: Manage digital marketing channels, including SEO, SEM, social media, email marketing, and online advertising. Stay informed about digital marketing trends and implement best practices. Budget Management: Develop and manage the marketing budget effectively. Monitor expenses and ensure cost-effectiveness in marketing initiatives.

Team Leadership: Lead and motivate a team of marketing professionals. Foster a collaborative and innovative work environment. Analytics and Reporting: Utilize analytics tools to track and measure the performance of marketing activities. Prepare regular reports and present findings to key stakeholders.

Qualifications: Education: Bachelor's degree in Marketing, Business, or a related field. A Master's degree is often preferred. Experience: Proven experience in marketing, with a track record of successful campaigns. Previous experience in a managerial or leadership role.

Skills: Strong analytical, strategic planning, and problem-solving skills. Excellent communication and interpersonal skills. Proficiency in digital marketing tools and platforms. Leadership and team management capabilities.

Creativity: Ability to think creatively and develop innovative marketing strategies. This job description is a general guide, and specific details may vary based on the company's unique needs and the industry in which it operates. Additionally, the marketing landscape is dynamic, and Marketing Managers should stay updated on the latest trends and technologies to remain effective in their roles.

Role: Marketing Manager

Industry Type: Retail

Department: Marketing & Communication

Employment Type: Full Time, Permanent

Role Category: Marketing

Education

PG: MBA/PGDM in Marketing

Key Skills

Marketing Strategy Marketing Management

For More Information:

Cont Hr 7981983022