Company Overview

Root Catalyst is a marketing and creative consultancy based out of Chennai, India. We collaborate with entrepreneurs and businesses to create integrated brand experiences that are driven by comprehensive insights and coherent strategies, all while retaining their core values. Our solutions are rooted in technology and designed to solve problems through compelling brand narratives and customer experiences. Beyond partners, we're catalysts for growth.

Job Overview

We are looking for a skilled Social Media Manager to join our team at Root Catalyst, a marketing and creative consultancy based in Chennai, India. As a Social Media Manager, you will be responsible for developing and implementing social media strategies to enhance brand awareness, drive engagement, and generate leads for our own brand and our client accounts. This is a full-time work from office position suitable for a candidates with 1 to 3 years of experience in social media management.

Qualifications and Skills

• 1-3 years of experience in social media management
• Proven track record of managing successful social media campaigns and growing social media channels
• Strong knowledge of digital content creation and social media best practices
• Proficiency in social media management tools and analytics platforms
• Familiarity with Facebook Ads, Google Ads, and Google Analytics
• Excellent communication and interpersonal skills
• Creative thinker with the ability to generate innovative ideas
• Analytical mindset with the ability to interpret data and make data-driven decisions
• Ability to work independently and as part of a team
• Attention to detail and strong organizational skills

Roles and Responsibilities

• Develop and implement social media strategies aligned with the client’s goals to enhance brand awareness and reach target audience.
• Create and manage content for social media platforms, including Facebook, Instagram, Twitter, LinkedIn, etc.
• Monitor and analyze social media metrics to track the effectiveness of campaigns and make data-driven decisions
• Stay up-to-date with the latest social media trends, tools, and platforms to ensure maximum effectiveness and innovation
• Collaborate with cross-functional teams to align social media efforts with overall marketing objectives
• Respond to comments, messages, and inquiries on social media platforms in a timely and professional manner
• Manage social media advertising campaigns, including budget allocation, targeting, and optimization
• Generate regular reports on social media performance and provide insights and recommendations for improvement
• Engage with influencers and brand advocates to expand reach and build relationships