Company Overview

Root Catalyst is a marketing and creative consultancy based out of Chennai, India. We collaborate with entrepreneurs and businesses to create integrated brand experiences that are driven by comprehensive insights and coherent strategies, all while retaining their core values. Our solutions are rooted in technology and designed to solve problems through compelling brand narratives and customer experiences. Beyond partners, we're catalysts for growth.

Job Overview

We are seeking a talented and experienced Branding Consultant to join our team at Root Catalyst. As a Branding Consultant, you will be responsible for collaborating with entrepreneurs and businesses to create integrated brand experiences. The job is full-time work from office role based in Chennai, Tamil Nadu, India.

Qualifications and Skills

• Bachelor's degree in Marketing, Business, or a related field
• 4 to 6 years of experience in branding and consulting
• Proven track record in developing successful brand strategies
• Strong understanding of market research and analysis
• Excellent knowledge of branding principles and best practices
• Ability to think strategically and creatively
• Strong communication and presentation skills
• Experience in working with cross-functional teams
• Proficient in using branding and analytics tools

Roles and Responsibilities

• Collaborate with clients to understand their business objectives, target audience, and market positioning
• Develop brand strategies and positioning based on comprehensive market research and insights
• Create integrated brand experiences that align with the client's core values and resonate with the target audience
• Provide branding consultancy and guidance to clients on brand development and identity
• Collaborate with cross-functional teams including designers, content writers and social media managers to execute brand strategies
• Monitor and analyze brand performance and make recommendations for improvements