Key Interfaces:

Internal:

• Sales Team- Area Sales Manager/District Manager/Sales Officer
• Logistics- Dispatch Supervisors/ AM- Logistics Factory/AM-Logistics CCR Operations
• Executive- Housekeeping

External:

• Advertising Agencies
• Agencies supporting BTL Activities and Digital Marketing
• Deep Freezer and Push Cart Vendors
• Market Influencers
• Consumer Research Agencies
• Trade Partners-Distributors and Retailers

Key Result Areas:

Essential Responsibilities:

• Developing and executing a results-driven, multi-platform communications strategy and plan in line with management and brand direction while reflecting local priorities
• Creating and managing all marketing materials and collateral in line with brand direction
• Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc.
• Tracking effectiveness of various campaigns and course correcting as required
• Managing communications spend and working with vendors and agencies, to create and/or localize communications and marketing activities and develop supporting assets
• Executing the planning and implementation of PR and initiatives related to the brand
• Planning and Executing BTL Activities which gives the best cost per sales as well as ROI
• Planning and Executing annual visibility in shop as well for Point of Sale Materials
• Act as a bridge between sales and marketing teams for driving business priorities

Personal Profile:

Age: 28-35 years

Minimum Qualification: MBA/ PG Diploma in Marketing Communication

Desired Qualification: Additional Certification in Content Creation Softwares

Desired Experience: 2- 8 Years

Desired Industry Exposure: FMCG/Beverage/QSR

Desired Geographical Exposure: Extensively worked in East India

Language: English/Hindi/Bangla/Local Languages

Two wheeler with Driving license Mandatory

Competencies: Level 1 ( Basic)

• Analytical Thinking
• Planning and Organizing
• Efficiency Orientation
• Entrepreneurial Ability
• Business Acumen

Skills:

• Excellent Verbal and Written Communication
• Excellent skills on MS-Word, Excel and PowerPoint
• Quantitative Aptitude
• Excellent Negotiation and Time Management Skills
• Excellent Vendor Management Skill

Candidate must have FMCG Industry Background Only

Interested candidate please share your updated resume barnali.mandal@rollick.co.in

Perks and benefits : PF+Mediclaim+Gratuty+bonus+incentive