The Digital Marketing / Software Marketing / Business Development Specialist is responsible for developing and executing marketing strategies that promote the company's software products and services. This role will work closely with the sales team to generate leads and close deals. The ideal candidate will have a strong understanding of digital marketing channels, including SEO, SEM, social media marketing, and email marketing. They will also have experience with software marketing and business development.

Roles & Responsibilities:

· Develop and execute marketing plans for the company's software products and services.

· Manage and optimize the company's website and social media channels.

· Create and execute email marketing campaigns.

· Generate leads and close deals.

· Work closely with the sales team to develop and execute sales strategies.

· Track and analyse marketing metrics to measure the effectiveness of campaigns.

· Stay up-to-date on the latest digital marketing trends and technologies.

Skills:

· Strong understanding of digital marketing channels, including SEO, SEM, social media marketing, and email marketing.

· Experience with software marketing and business development.

· Excellent written and verbal communication skills.

· Ability to work independently and as part of a team.

· Strong analytical and problem-solving skills.