Skill:

• Identify trends and insights.
• Allocate marketing investments.
• Plan and direct marketing campaigns.
• Manage an organization's website and maintain it, keeping best practices in mind.
• Optimize content for the website and social media platforms.

Responsibilities:

• Paid marketing campaigns on Google / FB.
• Social media post creating & scheduling.
• Ensuring information about updates to the games & apps are published to customers on all channels
• Tracking / Monitoring performance of campaigns.
• SEO activities to be organised and monitored.

Overall, this is a role that requires quite a few areas to be setup and looked into. As a company we prefer moving one by one so that processes can be set and results can be seen.