Summary :

- The Digital Marketing/Software Marketing Specialist is responsible for developing and executing marketing strategies that promote the company's software products and services.

- This role will work closely with the sales team to generate leads and close deals. The ideal candidate will have a strong understanding of digital marketing channels, including SEO, SEM, social media marketing, and email marketing. They will also have experience with software marketing and business development.

Roles & Responsibilities :

- Develop and execute marketing plans for the company's software products and services.

- Manage and optimize the company's website and social media channels.

- Create and execute email marketing campaigns.

- Generate leads and close deals.

- Work closely with the sales team to develop and execute sales strategies.

- Track and analyze marketing metrics to measure the effectiveness of campaigns.

- Stay up-to-date on the latest digital marketing trends and technologies.

Skills :

- Strong understanding of digital marketing channels, including SEO, SEM, social media marketing, and email marketing.

- Experience with software marketing and business development.

- Excellent written and verbal communication skills.

- Ability to work independently and as part of a team.

- Strong analytical and problem-solving skills.