The Digital Marketing / Software Marketing / Business Development Specialist is responsible for developing and executing marketing strategies that promote the company's software products and services. This role will work closely with the sales team to generate leads and close deals. The ideal candidate will have a strong understanding of digital marketing channels, including SEO, SEM, social media marketing, and email marketing. They will also have experience with software marketing and business development.

Skill:

• Identify trends and insights.
• Allocate marketing investments.
• Plan and direct marketing campaigns.
• Manage an organization's website and maintain it, keeping best practices in mind.
• Optimize content for the website and social media platforms.

Roles & Responsibilities:

• Paid marketing campaigns on Google / FB.
• Social media post creating & scheduling.
• Ensuring information about updates to the games & apps are published to customers on all channels
• Tracking / Monitoring performance of campaigns.
• SEO activities to be organised and monitored.

Overall, this is a role that requires quite a few areas to be setup and looked into. As a company we prefer moving one by one so that processes can be set and results can be seen.