An App Marketing Manager is responsible for developing and executing strategies to drive user acquisition, engagement, and retention for a mobile app. This role requires a blend of marketing expertise, analytical thinking, and understanding of the mobile app landscape.

Responsibilities:

• Market Research and Planning:
• Conduct market research to understand target audience, competitor analysis, and app store trends.
• Develop a comprehensive app marketing plan with specific goals, target KPIs, and budget allocation.
• Identify and stay updated on the latest mobile marketing trends and technologies.
• Campaign Management:
• Create and manage multi-channel marketing campaigns across various platforms (App Store Optimization (ASO), Search Engine Marketing (SEM), Social Media Marketing (SMM), influencer marketing, etc.).
• Manage paid advertising campaigns (e.g., Google Ads, Apple Search Ads) to drive app downloads and user acquisition.
• Develop and execute organic user acquisition strategies through content marketing, app store optimization, and social media engagement.
• App Store Optimization (ASO):
• Conduct keyword research and optimize app title, description, and screenshots to improve app store ranking.
• Monitor app store ranking and make adjustments to ASO strategy as needed.
• Analytics and Reporting:
• Track and analyze app marketing campaign performance using relevant metrics (impressions, clicks, downloads, installs, user engagement, etc.).
• Generate reports to measure campaign effectiveness, identify areas for improvement, and optimize future campaigns.
• Communication and Collaboration:
• Collaborate with internal teams (product development, design) to ensure a seamless user experience.
• Effectively communicate marketing strategies, performance metrics, and recommendations to stakeholders.

Skills and Qualifications:

• Proven experience in mobile app marketing or a related field
• Strong understanding of digital marketing channels (ASO, SEM, SMM, etc.)
• Experience with mobile app analytics and reporting tools
• Excellent analytical and problem-solving skills
• Strong communication, written and verbal skills
• Ability to work independently and manage multiple projects simultaneously
• Passion for mobile apps and the ever-changing mobile landscape

Additional Requirements (Optional):

• Experience with app development or mobile user experience (UX) principles
• Experience with creative content development (videos, social media posts)
• Experience with influencer marketing