Job Overview

We are seeking an experienced Digital Marketing professional to join our team in Surat. This is a full-time, mid-level position for individuals with 4 to 6 years of relevant experience. The ideal candidate will be responsible for developing and implementing strategies to increase brand awareness and online presence to support business objectives.

Qualifications and Skills

• Proven experience in SEO tactics to enhance organic search visibility and drive traffic.
• Strong understanding of SEM strategies and execution for maximizing paid search ROI.
• Proficiency in social media marketing across various platforms to engage with audiences effectively.
• Expertise in content marketing to create compelling and targeted content that resonates with the audience.
• Hands-on experience in email marketing campaigns to nurture leads and maintain customer engagement.
• Familiarity with analytics tools to monitor, analyze, and report on digital marketing performance.
• Experience in PPC advertising to effectively leverage ad spend for maximum impact.
• Expertise in conversion rate optimization techniques to enhance the sales funnel and increase conversions.

Roles and Responsibilities

• Develop and implement comprehensive digital marketing strategies to increase brand awareness.
• Execute and manage SEO and SEM campaigns, ensuring alignment with business goals.
• Create and manage content marketing strategies that enhance brand perception and engagement.
• Plan and execute social media strategies to engage and grow our online community.
• Coordinate email marketing campaigns to retain and build relationships with existing customers.
• Employ analytics tools to track campaign performance and provide actionable insights.
• Optimize campaigns for better performance using A/B testing and conversion optimization techniques.
• Stay updated with the latest industry trends and evaluate emerging digital technologies.