Job Overview

Seeking a highly motivated and experienced Brand Manager to join our team in Surat. As a Senior-level position, the ideal candidate should possess 7 to 10 years of experience in building brand identity and strategy. The role is full-time, requiring a strategic thinker who is passionate about brand management.

Qualifications and Skills

• Brand Strategy (Mandatory skill): Demonstrated ability to develop and implement effective long-term branding strategies.
• Market Research: Skilled in conducting thorough market research to understand the industry landscape and consumer trends.
• Product Development: Experience in collaborating with product teams to align product offerings with brand vision.
• Marketing Campaigns: Proficient in planning and executing marketing campaigns that enhance brand awareness and engagement.
• Brand Positioning: Expertise in defining and communicating compelling brand positioning consistently across various channels.
• Competitive Analysis: Competence in analyzing competitors' strategies and identifying opportunities for brand differentiation.
• Consumer Behavior: Strong understanding of consumer behavior to tailor brand messages that resonate with target audiences.
• Brand Identity: Ability to develop and maintain a strong brand identity that reflects the company’s mission and values.

Roles and Responsibilities

• Develop and execute comprehensive brand strategies that align with company goals and objectives.
• Lead cross-functional teams to implement effective marketing and branding initiatives.
• Collaborate with product development teams to ensure alignment of brand messaging and product features.
• Manage brand communication and ensure consistency across all mediums and platforms.
• Conduct regular market and competitor analysis to identify new opportunities and challenges.
• Monitor industry trends and adjust brand strategy as necessary to maintain competitive advantage.
• Build and maintain productive relationships with partners, stakeholders, and customers.
• Develop and present reports on brand performance to senior management and stakeholders.