• Develop and execute performance marketing strategies across various channels, including paid search, social media, display advertising, and affiliate marketing.
• Analyze campaign performance data and metrics to optimize ROI and achieve business objectives.
• Conduct keyword research, competitive analysis, and market research to identify growth opportunities.
• Create and manage budgets, allocating resources efficiently across campaigns.
• Collaborate with the creative team to develop compelling ad copy and visuals that drive engagement.
• Monitor and report on campaign performance, providing actionable insights and recommendations for improvement.
• Stay up-to-date with industry trends, tools, and best practices to ensure the company remains competitive.
• A/B test landing pages, ad creatives, and audience targeting to enhance campaign effectiveness.
• Manage relationships with external vendors and partners for ad placements and performance tracking.

Requirements:

• Bachelor’s degree in marketing, business, or a related field
• 1+ years of experience in performance marketing, with a proven track record of driving revenue growth through digital channels
• Proficient in performance marketing platforms, such as Google Ads, Facebook Ads Manager, and other relevant tools.
• Strong analytical skills, with experience in A/B testing and data analysis
• Excellent communication, collaboration, and leadership skills
• Ability to multitask, prioritize, and meet deadlines in a fast-paced environment
• Experience managing a team and providing guidance and coaching to team members
• Passion for marketing and a commitment to staying up to date with industry trends and best practices