To support the department manager and ensure sales, profitability and Customer satisfaction of the Category managed under his/her Department • To achieve the revenue and gross margin per sq ft targets for the categories managed • To control inventory levels & shrinkage. • To facilitate customer purchase decisions that lead to moving the customer satisfactorily up the value chain resulting in a higher average transaction value per customer • To optimize the store display stock and back•store inventory to increase the stock turns for the category • Increase margins and minimize expenses. • To ensure that the team leaders and sales associates are trained and responsive to customer needs in order to set up a consultative sales environment. • To ensure effective stock and visual merchandising including product placard/label, accurate and updated prices, special/periodic promotional offers, point•of•purchase promotional materials, sales planning etc. • To oversee product shelf life management with a view to controlling store soilage and optimizing the SKU mix for the categories managed • Assist customers in locating products and answering more complex technical questions as escalations from the Sales Assistants; perform the role of a product specialist for customers that require advanced technical advice. • Work closely with the materials/operations manager to ensure replenishment of store display and back•store stocks. • To monitor sales figures vis•à•vis plan/forecast and interpret trends to facilitate inventory planning along with the Store Manager.. including • sales transactions, tracking customer orders and payments, registering sale and maintaining inventory updates, providing service, handling returns and refunds, gathering consumer data for feedback • Ensuring all sales staff is trained and constantly updated w.r.t product knowledge, brand differentiations and overall competition around the catchments. • Provide direct department supervision while monitoring completion