1.   Purpose of the Role

·        Accountable for store Topline, people management, supply change management, maintain the breakeven of store, periodic audit of store excellences, responsible for employee happiness, adherence of store SOP, control bottom line of business and store look and feel with support of VM.

2.   Key Activities that are a part of the Role

·        Strategy and Planning- Drive the business tagging the potential customers. Increase store sales and forecast the upcoming store opportunity. To drive the profitability of the store. Maintain the Store SLA.

·        Project Management and Financial Planning & Budgeting- To achieve the store target and focus in gross margin of categories. To control the shrinkage and periodic audit. To maintain the breakeven business and also focus in bottom line of store. To control the OPEX cost of store. To optimize age of inventory and ensure stock turns. To maintain a competition mapping matrix and communicate timely feedback w.r.t product, price and promotions. To implement marketing plans for the store and drive sales promotion and events for the store.

·        People Management- Control Attrition. Product knowledge, brand differentiation. Recognize and develop talent. Optimize manpower resource for category. Functional and behavioral training. Mentor sales assistance through training and career planning.

Update category and store associates on latest development in new product/brands and presentation/selling technique. Ensure timely review and feedback takes place for all store employees.

·        Policies, Processes & Procedures- Monitor sales figure/ inventory planning. Adhere to Mock shop guidelines. 100% SOP Implementation and Adherence by team. Ensure Negative Inventory Control. Statutory Compliance To ensure adherence of store SOP. Conduct Store SOP training frequently. Maintain Store Ranking.

·        Customer- Monitor sales figure/ inventory planning. Adhere to Mock shop guidelines. 100% SOP Implementation and Adherence by team. Ensure Negative Inventory Control. Statutory Compliance. To ensure adherence of Store SOP. Conduct Store SOP training frequently. Maintain Store Ranking.  

3.   Listing of Activities performed by the job holder to deliver the outcomes

·        Optimize the profitability with increase in the store sales by engaging with potential customers, also forecast the upcoming store opportunities and maintain the store SLA

·        Keep focus on the gross margin of categories and control the OPEX cost of the store.

·        Work on recognizing and developing talent in order to retain the employees.

·        Ensure timely review and feedback takes place for all store employees.

·        Oversee that the SOP’s are timely implemented and neatly adhered by the team. 

·        Mentor sales assistance through training and career planning.                         

·        Work closely with the team and conduct SOP training frequently.

4.   Outcomes & KPIs:

·        Achieve the RAG as per AOP.

·        Growth in EBITDA.

·        Increase the NPS of the store.

·        Enhance the knowledge of store team member and contribute in the Topline of business.

·        Store SOP maintain as per store excellences.

·        Establish the brand positioning and Brand Excellence.