Back Again is Reliance Retail’s second career program for women on break to help them make a meaningful comeback. We recognize the unique challenges women face at different life stages, often impacting their careers. That’s why Back Again is built on the foundation of positive action - ensuring they receive the opportunities and support they deserve to create real, lasting societal change.

This is more than a program - it’s a movement to welcome women who took a career break, so that they can harness their talent and reclaim their professional aspirations with confidence.

Eligibility –

•      Prior work experience - Minimum 2 years

•      Break duration - 6 months to 7 years

Job Description – Store Manager (Trends / Smart / Digital)

Job Purpose

The Store Manager is responsible for overseeing the overall store operations, ensuring sales growth, maintaining profitability, delivering an exceptional customer experience, control bottom line of business and store look and feel with support of visual merchandising. The role involves managing inventory, optimizing store processes, leading a high-performing team, and ensuring compliance with company policies and regulatory requirements.

Key Responsibilities

1)     Sales & Business Management

·        Develop and execute store sales plans in alignment with business objectives.

·        Drive revenue growth through effective merchandising, promotions, and customer engagement.

·        Monitor and optimize key financial metrics, including Gross Margin, Inventory Turnover, Discount Management, and Profitability.

·        Analyse sales trends and competitor activities to refine strategies for sustained business growth.

2)     Customer Experience & Engagement

·        Foster a customer-first culture by delivering high standards of service.

·        Address customer feedback and ensure swift resolution of escalations.

·        Implement visual merchandising and marketing strategies to enhance in-store experience.

3)     Store Operations & Compliance

·        Maintain Store Service Level Agreements (SLAs) and ensure adherence to standard operating procedures (SOPs) for efficient store operations.

·        Manage inventory, stock availability, shrink control, and loss prevention measures.

·        Maintain store hygiene, safety, and regulatory compliance.

·        Oversee cash handling, billing processes, and adherence to company financial guidelines.

4)     Team Leadership & Development

·        Recruit, train, and mentor store staff to drive performance and engagement.

·        Build a high-performing team through regular coaching, feedback, and development programs.

·        Ensure manpower availability for planned training and operational efficiency.

·        Foster a culture of collaboration, integrity, and excellence.

Key Performance Indicators (KPIs)

·        Sales performance vs. targets (Gross Sales, Net Sales, Sales per day)

·        Gross Margin & Inventory Turnover

·        Growth in EBITDA

·        Customer Satisfaction Score (NPS, VOC, Mystery Audit)

·        Shrinkage control & loss prevention

·        Employee engagement & retention

·        Compliance with operational standards

Qualifications, Experience & Competence

·        Bachelor's or Master’s degree in Business Administration, Retail Management, or a related field

·        Minimum 2-3 years of experience in retail management

·        Strong business acumen, financial management, and problem-solving skills

·        Excellent communication, leadership, customer centricity and people management abilities

·        Proficiency in MS Office and retail management software

Location

·        PAN India (Multiple locations)