• Maintains store staff by recruiting, selecting, orienting, and training employees. • Maintains store staff job results by coaching, counselling, and disciplining employees; planning, monitoring, and appraising job results. Mentoring ASM/ADM for next level. • Delineate and achieve financial objectives by achieving an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions. Plan and achieve margins to achieve bottom line. • Communicates, drives and utilizes key reporting tools and monthly hindsight to drive business and implement plans to improve store performance • Develop system to control pilferage / shoplifting and ensure adherence with the same. • Develop and maintain suitable measures and systems for controlling stock control, to ensure sufficient levels of stock at minimum stock holding and to keep write-off stock to a minimum. • Ensure adherence to all SOPs in the stores. • Connect with every customer; Respond to customers’ immediate needs; Explore customers’ needs and demonstrate products; conducts regular Customer Connect activities in store for generating excitement • Maintain awareness of market trends in the retail industry, understanding forthcoming customer initiatives and monitoring what local competitors are doing; Competition mapping/benchmarking activities. • Formulates pricing policies by reviewing merchandising activities; determining additional needed sales promotion; proposing clearance sales; studying trends. • Develop new avenues for promoting business.