B.1 Financial:

 To achieve the revenue and profit targets for the store.

 To monitor and control expenses through efficient store operations.

 To ensure return on capital employed through efficient store management and customer service.

 To control shrinkage.

 Implement plans to maximize sales and meet or exceed budget.

B.2 Operational:

 To forecast and plan the SKU mix and volume levels for achieving the store level targets.

 To ensure achievement of set targets in terms of service standards for customer transactions and operations

 To oversee all point of sales activities in the store which includes - sales transactions, tracking customer orders and payments, registering sale and maintaining inventory updates, providing service, handling returns and refunds, gathering consumer data for feedback

 To implement marketing plans for the store and drive sales promotion initiatives, events for the store

 To ensure that the store is in compliance with all employment and state laws, including wage and hour, human rights and equal employment opportunities

 To ensure the company policy and procedures are communicated in a timely manner and adhered to accordingly

 To monitor sales figures vis-à-vis forecast and interpret trends to facilitate planning

 To communicate actual store sales to performance budget to all relevant store employees and ensure achievement of targets

 To oversee product shelf life management in line with First in First Out approach

 To monitor trade-in products, its inventory management and controlling its logistics and disposal.

 To optimize age of inventory and ensure stock turns.

 To oversee the inventory process in the store and ensure damaged and defective goods are processed in a timely, accurate manner

 To maintain a competition radar and communicate timely feedback w.r.t product, price and promotions.

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Store Manager’s Role Description

 Responsible for timely recruitment in line with store targets to ensure proper customer service

 Ensure SKU placement in line with company guidelines and communicate changes to optimize footfall and returns per sq. ft.

 Supervising AM/PM meetings to review performance on a daily basis.

 Controlling and ensuring adherence of ‘Beat Plan’ w.r.t entire team.

 Constantly innovating methodologies to improve customer footfalls, conversions and ATV (Average Transaction Value).

 Justification of Planograms based on KPI and Must Haves in the store.

 Managing SLA’s (Internal & External) with organization and vendors.

 Scheduling of floor manpower to customer ratio to adequately meet the customer interface.

 Provide timely feedback to HO to steer and maneuver strategies and achieve business goals.

 Ensure compliance with all policy and procedures and support store loss prevention efforts through meetings and audits.

 Ensures that the stores maintains outstanding customer care standards by providing a friendly environment that treats each customer as a guest with respect and courtesy while providing them with quick and friendly service.

 Ensure that the store maintains outstanding customer standards by providing a friendly environment that treats each customer as a guest with respect and courtesy while providing them with quick and friendly service.

B.3 People Management:

 To cultivate, promote and maintain company's culture through teamwork, collaboration, development of people and achievement of targets.

 To ensure staff presentation is in line with company preferred standards.

 To manage and motivate the store team to increase sales and ensure efficiency.

 To lead the sales team to provide excellent service through greater product knowledge.

 To upgrade the talent of the store team can create future leaders.

 To ensure customer service training is provided to all store employees.

 To ensure timely review and feedback takes place for all store employees.

B.4 Customer:

 To ensure setting up conducive environment at the store to facilitate purchase decisions and provide customer service.

 To create seamless customer service orientation among store employees by ensuring timely and efficient customer service.

 To understand customer needs and fulfill need gaps by suggesting the most optimal solution w.r.t. product, services and customer care in a timely manner.