This role ensures the primary and secondary target achievement of the products marketed under RCPL for the assigned territory. Handle General Trade for the SBU and the category they would be responsible for.

1. Formulate a vision and a 5 Year strategy for Top-Line and Bottom line growth for Beverages Business
2. Create business plans against that strategy to deliver results  Year on Year
3. Build a High Performing Team from Bottom Up-  ASM’s, TSI’s, CSO’s
4. Create processes that support business partners in realizing their interests (ROI/ Claim Settlement)
5. Manage & Guide the team to deliver desired results
6. Sales Planning : Work closely with business head NHQ to create category and Sales geography level plans and review against them
7. Financial Planning : Strategy formulation and Ensure that all discount and local level marketing expenses are as per plan
8. Set up effective review systems for ASM’s & ASE’s  
9. Market Execution: Create Targets & benchmarks for various activities and review against them
10. Manage Urban, Semi-Urban & Rural Markets
11. Key Stakeholder Management- Work with cross functional teams and NHQ to achieve desired results
12. Keep Senior Management apprised of Competition activity and geography performance