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Lead – Retention & Loyalty
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Lead – Retention & Loyalty582
Applications
582
Applications
Not Accepting Applications
About the Job
Skills
Job Mandate
Drive sales and sales share of repeat customers, higher retention, higher revenue per user for existing customers
Key Responsibilities
Job Responsibilities:
· Ownership of key metrices of repeat users – revenue, ASP, revenue/ user, profitability etc.
· Lifecycle management for repeat users to drive growth across metrices (ASP, profitability, revenue etc.)
· Segment customers and devise strategies to tackle each customer segment
· Drive retention of customers across age-buckets and behavioral pattern; Design and implement programs to improve customer retention on the platform
· Segmenting customers basis purchase type, browsing history, demographics etc.
· Develop deep customer understanding by segments and purchase/ browsing behavior
· Work closely with marketing team for retargeting, and bring customer back to platform
· Design and lead the loyalty program charter for the organization
Candidate Requirements
· Strong experience in driving customer metrices and retention programs
· Strong analytical skills to be able to derive insights from customer data and present actionable solutions
· Experience in driving loyalty programs
· Ability to manage and lead teams
· Understanding of the e-commerce business is an added advantage
· Understanding of analytical tools is an advantage
About the company
Industry
Retail
Company Size
10001+ Employees
Headquarter
Mumbai, Maharashtra
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