Job Mandate

Drive sales and sales share of repeat customers, higher retention, higher revenue per user for existing customers

Key Responsibilities

Job Responsibilities:

·      Ownership of key metrices of repeat users – revenue, ASP, revenue/ user, profitability etc.

·      Lifecycle management for repeat users to drive growth across metrices (ASP, profitability, revenue etc.)

·      Segment customers and devise strategies to tackle each customer segment

·      Drive retention of customers across age-buckets and behavioral pattern; Design and implement programs to improve customer retention on the platform

·      Segmenting customers basis purchase type, browsing history, demographics etc.

·      Develop deep customer understanding by segments and purchase/ browsing behavior

·      Work closely with marketing team for retargeting, and bring customer back to platform

·      Design and lead the loyalty program charter for the organization

Candidate Requirements

·      Strong experience in driving customer metrices and retention programs

·      Strong analytical skills to be able to derive insights from customer data and present actionable solutions

·      Experience in driving loyalty programs

·      Ability to manage and lead teams

·      Understanding of the e-commerce business is an added advantage

·      Understanding of analytical tools is an advantage