Company Overview

Reliance Retail is India's largest, fastest growing, and most profitable retailer. With a diversified omni-channel presence, we provide consumers with superior quality products and an unmatched shopping experience. Our mission is to create a win-win proposition for all our stakeholders, while enhancing financial income and job security for millions of Indians. At Reliance Retail, we believe in continuous growth and innovation to strengthen our competencies and product offerings.

Job Overview

We are seeking a skilled and experienced Lead - Customer Acquisition to join our team at JioMart, a subsidiary of Reliance Retail. As the Lead - Customer Acquisition, you will be responsible for developing and implementing effective strategies to drive customer acquisition and increase brand awareness. This is a full-time position based in Navi Mumbai, Maharashtra, India, and we are looking for someone with more than 15 years of experience in customer acquisition.

Qualifications and Skills

• More than 15 years of experience in customer acquisition or digital marketing
• Proven track record of developing and implementing successful customer acquisition strategies
• Strong knowledge of SEO, PPC, and performance marketing
• Experience with A/B testing and CRO techniques
• Proficient in analyzing campaign performance metrics and deriving insights
• Excellent communication and leadership skills
• Ability to work in a fast-paced and dynamic environment
• Experience in e-commerce marketing is mandatory.

Roles and Responsibilities

• Develop and execute customer acquisition strategies to drive growth and increase brand visibility
• Manage and optimize digital marketing campaigns across various channels, including SEO, PPC, and performance marketing
• Analyze market trends and identify opportunities for customer acquisition and retention
• Collaborate with cross-functional teams to develop and execute marketing campaigns
• Conduct A/B testing and implement CRO strategies to improve conversion rates
• Monitor and analyze campaign performance metrics and provide actionable insights
• Stay up-to-date with the latest industry trends and best practices in customer acquisition
• Manage a team of marketing professionals and provide guidance and support