Job title: Lead– Brand Marketing– SMART Bazaar

Location: Navi Mumbai – Ghansoli

About Reliance Retail

Since its inception in 2006, Reliance Retail has grown to become India’s largest retailer delivering superior value to its customers, suppliers and shareholders. Our nationwide network of retail outlets delivers a world-class shopping environment and unmatched customer experience powered by our state-of-the-art technology and seamless supply-chain infrastructure.

Reliance Retail operates chain of convenience stores, supermarkets, specialty and online stores providing choice, convenience and superior value.

Our Brands

SMART Bazaar FreshPik, Fresh Signature

About the Role

As a Lead Brand Marketing Communication you will play a pivotal role in implementing the strategic decisions for the ATL marketing activities assigned. You will be part of a carefully selected, high-performing, highly motivated team. You will get an opportunity to demonstrate your skills and inspire various internal stakeholders to realize Reliance Retail’s longer-term vision/ goals.

Specifically, You Will Be Responsible To

• Lead the Brand strategy for SMART Format as preferred grocery destination in the mind of the consumer.
• Lead and Develop awareness, interest levels, Brand TVC, PR, 360-degree brand communication effort.
• Heading Marcomm function for SMART Stores.
• Creating & executing Brand & Marcomm Strategy & campaigns.
• Creating & executing Marcomm strategy for various sales events.
• Managing agencies for delivering the results on time.
• Managing AOR.
• Media Planning and Management.
• Managing budgets / Spends for Ad campaigns (Print, TVC etc).
• Handling team of Brand Managers and Trade planners.
• Driving brand related research, customer studies with CRM and Loyalty team.
• Responsible for mind share and market share of the brand.

What You’ll Do

• Decide on Brand Communication strategy and activities calendar.
• Decide on creation of ATL activities for SMART Stores.
• Decide on strategies to improve brand recall.

What You’ll Need

• Master’s degree in Marketing from Premier B-School (Mandatory).
• 12+ Yrs of experience in leading Brand Marketing communication.
• Proven experience in designing and implementing Brand Communication strategy.
• Strong hold in Media communication and managing agencies.
• Creative and innovative thinker.
• Ability to analyze reports and survey results.
•  Ability to manager and drive team members for desired results.
• Proficiency in MS Office.