Company Overview

Reliance Retail is India's largest, fastest growing, and most profitable retailer with a diversified omni-channel presence. With a loyal customer base of over 193 million, we cater to daily and occasional needs across various consumption baskets. With 15,000+ stores spread across 7,000+ cities and a strong digital commerce platform, we provide customers with an unmatched shopping experience. Our strategic investments and partnerships enable us to offer a wide range of products from leading national and international brands.

Job Overview

We are seeking a highly skilled and experienced Head of Growth Marketing to join our team at JioMart, a subsidiary of Reliance Retail. As the Head of Growth Marketing, you will be responsible for driving customer acquisition and revenue growth through strategic marketing initiatives. This is a full-time position based in Navi Mumbai, Maharashtra, India, and requires a minimum of 10 years of experience.

Qualifications and Skills

• Minimum of 10 years of experience in growth marketing or related roles
• Proven track record of driving user acquisition and revenue growth in a fast-paced, results-oriented environment
• Expertise in digital marketing, with a deep understanding of user acquisition strategies and tactics
• Strong analytical skills and ability to derive actionable insights from data
• Experience in CRO management and optimization
• Background in product marketing and strong understanding of marketing principles
• Excellent leadership and communication skills, with the ability to collaborate effectively with cross-functional teams
• Ability to thrive in a dynamic and fast-changing startup environment
• Bachelor's degree in marketing, business administration, or a related field

Roles and Responsibilities

• Develop and execute growth marketing strategies to drive user acquisition and revenue growth for JioMart
• Manage and optimize digital marketing campaigns across multiple channels including social media, search engine marketing, display advertising, and email marketing
• Analyze market trends, customer insights, and competitor strategies to identify growth opportunities
• Collaborate with cross-functional teams including product, technology, and data analytics to develop and implement growth initiatives
• Drive CRO (Conversion Rate Optimization) through continuous testing and optimization of landing pages, user flows, and campaign creatives
• Lead the product marketing efforts by developing clear value propositions, messaging, and positioning strategies
• Monitor and analyze key performance indicators (KPIs) and provide regular performance reports to senior management
• Stay up-to-date with the latest trends and best practices in growth marketing