Company Overview

Reliance Retail is the retail initiative of RIL and the fastest-growing retailer in the world. We are the largest and most profitable retailer in India with a wide reach and over 249 million registered customers. With over 3 million daily transactions, Reliance Retail operates at an unmatched scale in the Indian retail industry. Our mission is to enrich the quality of lives of millions of Indians every day.

Job Overview

We are seeking a highly experienced and talented individual to join our team as the Head of Digital Marketing. As the largest and most profitable retailer in India, Reliance Retail relies heavily on digital marketing to maintain and grow our customer base. The successful candidate will be responsible for developing and executing digital marketing strategies, managing paid media campaigns, and driving online customer acquisition and engagement. This is a senior-level position that requires strong leadership skills and a deep understanding of the digital landscape.

Qualifications and Skills

• Minimum of 14 years of experience in digital marketing
• Proven track record of managing successful digital marketing campaigns
• Deep understanding of digital marketing channels and platforms
• Strong analytical and problem-solving skills
• Excellent leadership and team management abilities
• Ability to think strategically and drive results

Roles and Responsibilities

• Develop and execute high-impact SEM campaigns, optimizing conversion rates and cost-of-acquisition in high volume categories.
• Direct the creation and execution of activation campaigns across diverse social channels to enhance engagement and augment brand awareness.
• Oversee the daily operations of social media platforms including Facebook, Twitter, YouTube, Instagram, LinkedIn, blogs, Wikipedia, and mobile apps.
• Analyze and optimize the social content calendar to maximize audience engagement and interaction.
• Deliver comprehensive performance reports showcasing ongoing engagement and campaign effectiveness, utilizing robust analytical tools.
• Conceptualize and oversee the development of an immersive website focused on elevating user experience and driving conversions.
• Manage and maintain relationships with marketing agencies and vendors to ensure maximum ROI from partnerships.
• Drive innovation by implementing cutting-edge ideas to bolster the growth of key product families, leveraging a data-centric approach.
• Cultivate a collaborative team environment and demonstrate strong leadership to align marketing strategies with business objectives.