Company Overview

Reliance Retail is India's largest and fastest-growing retailer, known for its diverse omni-channel presence through integrated store concepts and digital commerce platforms. Since its inception in 2006, the company has committed to revolutionizing Indian retail, offering superior quality products and unmatched shopping experiences. With a loyal customer base of over 193 million and a vast network of more than 15,000 stores, Reliance Retail continues to enhance customer value and strengthen its market presence.

Job Overview

Reliance Retail is seeking a mid-level professional for the position of DM Fashion. This full-time role is based in Balasore, Bhadrak, Bhubaneswar, Koraput, and Jeypore. The ideal candidate will possess a strong understanding of digital marketing strategies and be capable of driving our fashion segment through innovative marketing techniques. Join our team to leverage your skills in a collaborative environment, aiming to create impactful strategies that resonate with our customers.

Qualifications and Skills

• Proven expertise in crafting and implementing digital marketing strategies that enhance brand visibility and drive sales.
• Proficiency in social media advertising to engage and expand our customer base across various platforms effectively.
• Strong skills in content creation, ensuring engaging and relevant content that aligns with brand communication.
• Comprehensive knowledge of SEO optimization techniques to improve search engine rankings and website traffic.
• Experience in executing successful email marketing campaigns that nurture leads and maintain customer engagement.
• Ability to establish influencer partnerships to enhance brand credibility and reach wider audiences.
• Competency in data analytics to interpret
• Company Overview
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• Job Overview
• The promote our fashion products and increase DM Fashion market penetration.
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• ficiency in designing andIdentify and collaborate with influencers to implementing digital marketing strategies amplify brand awareness and drive sales to penetrate.
• Analyze marketing data effectively.
• for performanceExperience in managing social metrics, media advertising campaigns, including content providing insights for campaign optimization.
• Ensure all budget management digital marketing efforts align for optimal with overall business objectives and brand standards.
• reach.
• Expertise in content creation, ensuring engaging, relevant, and high-quality content across all digital platforms.
• Solid understanding and application of SEO optimization techniques to improve search engine rankings and visibility.
• Proficient in executing email marketing campaigns, using data-driven strategies to enhance engagement and conversion rates.
• Experience in developing and managing influencer partnerships to amplify brand messages and reach new audiences.
• Strong analytical skills with a capability to interpret data analytics to guide marketing strategies and decision-making.
• Familiarity with e-commerce platforms and tools to effectively drive online sales and customer acquisition strategies.

Roles and Responsibilities

• Develop and implement comprehensive digital marketing strategies for the Fashion division, enhancing online brand visibility.
• Manage social media presence and advertising campaigns across multiple platforms to increase follower engagement and brand reach.
• Create engaging and relevant content to be shared across digital channels, ensuring alignment with overall brand voice and goals.
• Conduct regular SEO audits and implement optimization strategies for enhancing website search engine performance.
• Plan and conduct email marketing campaigns to nurture leads, foster customer loyalty, and drive sales.
• Establish and maintain partnerships with relevant influencers to enhance brand advocacy and message amplification.
• Analyze digital marketing metrics and analytics to assess campaign effectiveness and ROI, adjusting strategies as needed.
• Collaborate with cross-functional teams to align digital marketing efforts with company objectives and growth targets.