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Cluster Visual Merchandiser

Malappuram
Palakkad district
Full-Time
Mid-Level: 3 to 5 years
Posted on Aug 27 2024

Not Accepting Applications

About the Job

Skills

Visual Merchandising
Store Layout Design
Product Presentation
Retail Marketing
Inventory Management
Customer Engagement
Data Analysis
Trend Forecasting

Job Description


Job Attributes

Position Name Cluster Manager Visual Merchandising

Business Unit F&L & Yousta

Position Code* VM01

Function VM

Reporting to State VM

Location Malappuram/Palakkad


Job Purpose

A Cluster Manager in Visual Merchandising is responsible for overseeing the visual presentation and merchandising strategies across multiple retail locations within a specific region or cluster.


Key Responsibilities

  • Develop and Implement Strategies: Create and execute visual merchandising strategies that align with the brand’s image and objectives.
  • Design Product Displays: Set up appealing product displays to enhance customer engagement and drive sales.
  • Collaborate with Teams: Work closely with store managers and marketing teams to plan and execute promotional activities and events.
  • Maintain Consistency: Ensure that visual merchandising standards are consistent across all stores in the cluster.
  • Monitor Performance: Regularly visit stores to assess visual merchandising effectiveness and identify areas for improvement.


Challenges

  • Consistency Across Locations: Maintaining a cohesive brand image across multiple stores can be challenging.
  • Data Analysis: Using sales data to inform merchandising decisions requires in-depth analysis.


Key Performance Indicators

Primary KPIs

  1. Sales per Square Foot: Measures the revenue generated per square foot of retail space.
  2. Conversion Rate: The percentage of store visitors who make a purchase.
  3. Average Transaction Value: The average amount spent per transaction.
  4. Stock Turnover Rate
  5. Sell through rate

Additional KPIs

  • VM Compliance Rate
  • Display effectiveness
  • Footfall
  • Customer Satisfaction
  • Set up time
  • Cost effectiveness on VM Initiatives


Job Requirements

Functional Competencies

  • Creativity
  • Attention to Detail
  • Analytical Skills
  • Performance Monitoring
  • Data driven decision making
  • Innovative Thinking
  • Trend Awareness

Behavioral Competencies

  • Effective Communication
  • Interpersonal Skills
  • Problem Solving


Prepared by Jyothi Santosh Nair

Checked by

Approved by



About the company

Reliance Retail is India's largest, fastest growing and most profitable retailer with a diversified omni-channel presence via integrated store concepts, digital and new commerce platforms. We provide consumers with an outstanding value proposition, superior quality products and an unmatched shopping experience. Founded in 2006 with a view to revolutionize retail in India, we have, over the yea ...Show More

Industry

Retail

Company Size

10001+ Employees

Headquarter

Mumbai, Maharashtra

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