JOB DESCRIPTION

Job Title

Cluster Manager Marketing

Division / Department

Marketing

Reports to

State Head Marketing

Job / Role Purpose

Work towards execution of marketing campaign, with tie-ups with local players to offer freebies to Trends customers for delight factor. Perform competition study and appraise HO of the same regularly while ensuring regular practical and quality data entry into the system.

KPIs

KRAs

Drive Footfall

• Maximize return on money invested while doing promotional activities at stores and in catchment.
• Generate other income through gift voucher sale & space on hire.

Business Process

• Better GRN processing.
• More efficient PO generation process.

Customer Centricity

• Ensure practical data entry for loyalty customers.
• Do customer exit interviews to understand pain points / feedback from shopping / non-shopping.
• Tie-ups at local level will help customer satisfaction.

Major Challenges

• Travelling is key while opening stores in Tier 2 towns as CMMs will visit the stores frequently which will help get understanding of customer behaviour and local feedback.
• Strengthen loyalty program during regular follow-ups with SMs.

Key Decisions

Plan marketing activities in advance with proper checklist.

Skills and Competencies

Functional / Technical Competencies

• Innovation and Creativity
• Customer Centricity
• Analytical Skills

Behavioural Competencies

• Confidence and Decisiveness
• Result Orientation
• Teamwork and Collaboration

Academics and Experience

Qualification

Bachelors / MBA in Marketing

Work Experience

7+ years of experience