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Area Sales Manager (Beverages -GT Sales)

Cochin
Ernakulam
Full-Time
Mid-Level: 8 to 12 years
15L - 22L (Per Year)
Posted on Dec 18 2024

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About the Job

Skills

Primary Sales
General Trade Sales
Sales Strategy
Market Analysis
Team Leadership
Product Knowledge
Customer Service
Distribution Management

Job Description

This role ensures the primary and secondary target achievement of the products marketed under RCPL for the assigned territory. Handle General Trade for the SBU and the category they would be responsible for -


1.1.     Facilitate appointment of super stockist, distributors, and wholesale/retail traders via ASEs.

1.2.     Support distributors with processes to realize their interests, manage ROI, and ensure claim settlement, while guiding a team of ASE’s for optimal results.

1.3.     Report competition activities and geographical performance monthly to the Sales Manager, ensuring the implementation of schemes and trade marketing plans in the assigned geography

1.4.     Facilitate daily gate meetings for CSO and ASEs to convey priorities and guide them through joint fieldwork to enhance sales pitch.

1.5.     Work from the Market on daily basis with the Sales Executives and Sales officers to drive secondary sales at the Retailer points

1.6.     Conduct joint fieldwork with ASEs to improve sales performance and ensure proper merchandising.

1.7.     Manage inventory levels and sales targets for ASEs, providing comprehensive reports to stakeholders.

1.8.     Review ASE performance regularly, ensuring understanding of schemes and trade marketing plans.

1.9.     Focus on hiring the right talent at ASE and CSO level and cascade sales training programs effectively.

1.10. Conduct quarterly reviews with the team and mentor potential members for career advancement.

1.11. Prepare Go to Market strategy to improve the product footprint and increase outlet reach by proper sales planning including beat plans, new merchant opening, and sub-dealer appointment.

Formulate business plans for assigned areas to optimize top-line growth.

About the company

Reliance Retail is India's largest, fastest growing and most profitable retailer with a diversified omni-channel presence via integrated store concepts, digital and new commerce platforms. We provide consumers with an outstanding value proposition, superior quality products and an unmatched shopping experience. Founded in 2006 with a view to revolutionize retail in India, we have, over the yea ...Show More

Industry

Retail

Company Size

10001+ Employees

Headquarter

Mumbai, Maharashtra

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Company Overview
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