Company Overview

Reliance Retail, founded in 2006, is India's largest, fastest growing, and most profitable retailer. We offer consumers outstanding value, superior quality products, and an unmatched shopping experience through our diversified omni-channel presence. With over 15,000 stores in 7,000+ cities, our extensive store network and digital commerce platforms serve over 193 million loyal customers. Headquartered in Mumbai, Maharashtra, we remain committed to enhancing financial income and job security for millions of Indians. Learn more at www.relianceretail.com.

Job Overview

We are seeking a skilled Area Sales Executive for our Beverages division at Reliance Retail. This full-time, mid-level position requires a minimum of 4 years of work experience and is based in Vijayapura. The ideal candidate will be responsible for developing and executing sales strategies within their assigned area, managing relationships, and delivering exceptional customer service.

Qualifications and Skills

• Must have market analysis skills to identify growth opportunities and understand competitive positioning. (Mandatory skill)
• Experience in relationship management to build and maintain effective relationships with key stakeholders. (Mandatory skill)
• Exceptional customer service skills to ensure a high level of satisfaction and repeat business. (Mandatory skill)
• Strong sales strategy expertise to develop and execute effective sales plans and achieve targets.
• Extensive product knowledge in the beverages sector to provide detailed information and recommendations to customers.
• Proven negotiation skills to close deals and secure favorable terms with clients and vendors.
• Accurate forecasting abilities to predict sales trends and adjust strategies accordingly.
• Excellent communication skills to clearly convey information and build rapport with clients and team members.

Roles and Responsibilities

1.   Key Responsibilities

1.1.     Assist ASM in sales planning, including beat plans, new merchant opening, and sub-dealer appointment, while ensuring execution of top merchant management and loyalty programs.

1.2.     Ensure adherence to monthly and daily planning for Customer Sales Officers regarding outlet coverage and product sales.

1.3.     Support distributors with processes to realize their interests, manage ROI, and ensure claim settlement, while guiding a team of CSO’s for optimal results.

1.4.     Report competition activities and geographical performance monthly to the Area Sales Manager, ensuring the implementation of schemes and trade marketing plans in the assigned geography.

1.5.     Ensure CSO’s attend daily gate meetings to convey daily priorities and guide them through joint fieldwork to enhance sales pitch.

1.6.     Ensure CSO’s conduct adequate merchandising in key outlets.

1.7.     Manage inventory levels of distributed by Super Stockist, Distributors, and retail outlets.

1.8.     Ensure CSO’s adhere to beat plans, achieve daily sales targets, and track daily sales, providing reports to MIS Executives/Area Sales Managers.

1.9.     Review CSO and Senior CSO on a regular basis and improve their sales pitch

1.10. Ensures the Schemes and Trade Marketing plan are understood by CSO’s to ensure sales revenue