We are looking for an experienced SEO professional to be part of the growing SME Digital business team. You would primarily be responsible for leveraging SEO to drive organic traffic & improve organic business for Website, mobile site & overall Business. The role will be a combination of SEO – both technical & non-technical, business tracking, and Digital SEO Strategy where the candidate’s knowledge of SEO will drive organic growth both in terms of traffic & business.

Company: Leading General Insurance Company

Title: Manager - SEO

Vertical: Digital Marketing

Location: Mumbai

Reporting to: AVP

Job Responsibilities: -

• Deep Dive / Diagnosis on the business metrics to understand how to drive organic traffic.
• Identify strategies, techniques, and tactics to increase the number of visitors to the website and obtain a higher ranking on all organic searches on both brand & non-brand keywords.
•  Conducting on-site & off-site analysis of web SEO competition.
• Using Google Analytics to conduct performance reports regularly. Track, report & analyse website analytics & PPC initiatives and campaign.
• Creating high-quality SEO content on a regular basis.
• Leading keyword research & optimization of content.
• Performing ongoing keyword research including discovery & expansion of keyword opportunities.
• Researching, doing content GAP analysis, and implementing content recommendations for organic SEO success.
• Work with the IT development team to ensure SEO best practices & properly implementation of newly developed code.
• Recommend & implement changes to website architecture, content linking & other factors to improve SEO positions for target keywords.
• Create & maintain MIS on a daily basis on the funnel movement of all products & implement measures for better conversions for the monthly budgeted numbers.
• Track the source of traffic on the website & analyse conversion of various traffic sources.

Requirements-

Basic Qualifications

• We are looking for a dynamic SEO professional with 4+ years of hands-on experience in SEO (technical & non-technical).
• Knowledge of relevant SEO tools (SEMRush, SCHEMAFROG, AHREFS.)
• Strong problem-solving skills with the ability to understand user requirements and translate them into SEO projects.
• Ability to build and implement project pipeline, from defining scope by extracting data from multiple sources.
• Ability to communicate effectively to senior management, peers and team.
• Exceptional analytical and problem-solving skills.

Preferred Qualifications / Skills

• Knowledge of Google Analytics, and SEO tools.
• Strong communication skills and ability to think clearly, analyze quantitatively, and solve problems.
• Experience in the SEO space of an online B2C business.
• Ability to influence people and get things done without direct control.
• Excellent Communication skills.

If you think that you fit the bill, please share resume on beauty@rightmatch.co.in or connect at +919892135515.