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Brand Marketing - Leading General Insurance Co. Ltd - Mumbai.
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Brand Marketing - Leading General Insurance Co. Ltd - Mumbai.58
Applications
58
Applications
Mumbai
Full-Time
Mid-Level: 4 to 6 years
₹ 14.1L - ₹ 17L (Per Year)
Posted on Aug 30 2022
Not Accepting Applications
About the Job
Skills
Brand Marketing
brand launch
Digital brands
brand
Brand Manager
The details of the position are:
Company: Leading General Insurance Company.
Designation: Manager
Role: Brand Marketing - Digital
Location: Mumbai.
Work Days: 5
Qualification: Full-Time MBA
Key Job Responsibilities
- Develop and execute strategy for brand campaigns, launch, proposition, positioning and adoption.
- Create detailed marketing brief for all brand campaigns (digital & offline) and build KPIs to measure campaign effectiveness, brand impact and ROI.
- Analyse market, competition, consumer behaviour and plan & lead market research to deliver insights into brand planning and campaign development.
- Brief & review content for social media, banners, mailers, SMS, notifications, blogs, videos, voice scripts, influencer marketing and other marketing communication channels.
- Manage and oversee social media. Stay up to date with latest social media trends and best practices.
- Deep focus on tracking campaign results and run A/B testing to optimise the ROI and improve campaign KPIs.
- Take ownership of critical projects with multiple internal/external stakeholders and ensure speedy execution.
- Customer retention management with effective campaigns and value proposition by segmenting users into meaningful buckets.
- Leverage data to understand product conversion and engagement funnel. Design marketing campaigns to influence the funnel metrics.
Skills:
- Experience in conceptualizing and executing brand campaigns on digital, social and traditional offline media.
- Experience in managing creative production.
- Passion for customer experience and ability to utilise consumer research data to drive actionable insights to form brand strategy, campaign ideas, product innovation and customer experience modules.
- Results-oriented and entrepreneurial attitude
- Strong analytical and logical reasoning
- Knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, social media best practices and latest trends
- Experience in customer lifecycle management / marketing automation is a plus
If the role interests you please connect Ms. Melissa Farro at melissa@rightmatch.co.in
About the company
RightMatch HR Services is an Executive Search firm specialising in Executive Search services for the BFSI Industry, focusing on Middle and Senior level Talent Search.
RightMatch is a transparent organisation, which provides growth opportunities across levels, transparency, independent thinking, clarity, honesty and focus are the values on which the organisation is built.
RightMatch HR Services is an Executive Search firm specialising in Executive Search services for the BFSI Industry, focusing on Middle and Senior level Talent Search.
RightMatch is a transparent organisation, which provides growth opportunities across levels, transparency, independent thinking, clarity, honesty and focus are the values on which the organisation is built.
Industry
Executive Search
Company Size
20-50 Employees
Headquarter
Mumbai
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