Company Overview

RHP Group is a leading company in the personal care, cosmetics, herbal, and food products industry. With state-of-the-art manufacturing units in Haridwar, we produce a wide range of products including ayurvedic juices, nutraceutical food supplements, cosmetics, and more. Our company values innovation, quality, and integrity, and we believe in the power of social media to connect with our customers.

Job Overview

We are seeking a skilled and experienced Social Media Expert to join our team at RHP Group. As a Social Media Expert, you will be responsible for developing and implementing social media strategies to enhance our brand presence and engage with our target audience. This is a full-time position based in Haridwar, Uttarakhand, India, requiring 1 to 3 years of experience in social media management.

Qualifications and Skills

• 1-3 years of experience in social media management, preferably in the personal care or consumer goods industry.
• Proven track record of developing and implementing successful social media strategies.
• Proficiency in social media management tools and platforms (e.g., Facebook Business Manager, Instagram Insights, Hootsuite).
• Strong understanding of social media trends and best practices.
• Excellent written and verbal communication skills.
• Creative and innovative mindset, with the ability to think outside the box.
• Experience in graphic design and video editing is a plus.
• Knowledge of Canva or similar graphic design tools.
• Ability to work independently and manage multiple projects and deadlines.
• Bachelor's degree in marketing, communications, or a related field.

Roles and Responsibilities

• Develop and implement effective social media strategies to enhance brand visibility and engagement.
• Create and manage social media content calendars, ensuring regular and timely posts across various platforms.
• Monitor and analyze social media performance using analytics tools and make data-driven recommendations for improvement.
• Stay up-to-date with social media trends, tools, and best practices, and incorporate them into our strategy.
• Manage and respond to customer inquiries and comments on social media platforms in a timely and professional manner.
• Monitor competitors' social media activity and identify opportunities for differentiation.
• Track and report on key social media metrics, such as engagement, reach, and conversion, providing insights and recommendations.