Company Overview

Sir H. N. Reliance Foundation Hospital and Research Centre is a 345-bed, multi-speciality tertiary care hospital in Mumbai. With a focus on Cardiac Sciences, Gastroenterology, Liver Transplant, Neuro Sciences, Oncology, and more, the hospital offers progressive diagnostic services and is designed to international standards. Established in 1918, it continues a legacy of excellence in medical care.

Job Overview

We are seeking a senior-level Digital Marketing professional for a full-time position at Sir H. N. Reliance Foundation Hospital and Research Centre, located in Mumbai. The role involves developing and implementing digital marketing strategies to enhance the hospital's online presence and engagement with target audiences.

Qualifications and Skills

• Proven experience in SEO, with the ability to optimize website content and structure to achieve higher rankings on search engines.
• In-depth knowledge of SEM practices, including the use of paid search strategies to drive traffic and conversions.
• Expertise in social media marketing, with a focus on growing and engaging online communities across various platforms.
• Strong content marketing skills, including creating, curating, and distributing valuable, relevant, and consistent content.
• Proficient in email marketing techniques, aimed at attracting and retaining customers through personalized and automated messages.
• Ability to use analytics tools to measure, analyze, and report on digital marketing performance.
• Experience with PPC advertising, with a focus on optimizing ad spend and maximizing ROI through targeted campaigns.
• Strategic thinker with the ability to develop and execute comprehensive digital marketing plans aligned with business goals.

Roles and Responsibilities

• Develop and implement effective digital marketing strategies to enhance the hospital's online presence.
• Manage SEO initiatives to drive organic traffic and improve search engine rankings.
• Oversee SEM campaigns to attract targeted traffic and achieve marketing objectives.
• Create and manage social media campaigns, focusing on audience engagement and brand awareness.
• Develop content marketing strategies that align with the hospital's goals and target audience.
• Implement and manage email marketing campaigns to nurture leads and retain customers.
• Monitor and analyze digital marketing performance using analytics tools, adjusting strategies as needed.
• Manage PPC advertising efforts to optimize ad spend and achieve desired results.
• Collaborate with internal teams to ensure alignment of digital marketing efforts with overall business objectives.