Social Media Manager

Exp: 5-7yrs

Location: Hyderabad

Key Responsibilities:

·      Planning and executing the regular social media presence of the brand.

·      Create location-wise content and go-to-market social media launch strategies for new centres. Analyzing influencer data, and optimising campaigns to reduce cost per view & cost per engagement.

·      Owning, building & managing the social media budgets across all regions and platforms.

·      Implement new trends, and integrate available generative AI tools for better reel/short views and engagement rates.

·      Synced up with other performance marketing managers & agencies to maintain consistency in offerings, brand positioning and messaging.

·      Managing agency relationships and aligning multiple agency teams based in different locations.

·      Maintain & verify billing, agreements & other administrative tasks on social media & influencer activities.

Ideal Candidate Profile:

·      5-7 years of hands-on experience in social media & influencer marketing, preferred in luxury, hospitality, lifestyle, health care, insurance, banking or other brands targeting millennials (not Gen Z).

·      Keen knowledge of how to get reel views, engagement and growing communities on Instagram, X (formerly Twitter), LinkedIn etc. 

·      Managed and worked with agency teams.

·      A profound understanding of social media platforms, current trends, and industry best practices 

·      A strong sense of creativity and a keen eye for visual aesthetics, enabling the creation of captivating and compelling content 

·      Has diverse interests, lived across multiple cities and understands customer needs.