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Data Scientist -Marketing & Customer Analytics
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Data Scientist -Marketing & Customer Analytics20
Applications
20
Applications
About the Job
Skills
Designation: Analytics Consultant
Job Location: Bangalore/Hyderabad/Chennai/Noida
Qualifications: BE/ BTech/ ME/ MTech/ MSc Statistics
Years of Experience: 4 to 6 years
Role and Responsibilities: - Marketing & Customer Analytics:
Provide processes to measure, manage, and analyze marketing activities.
Offer actionable insights and recommendations to optimize marketing ROI and performance
efficiency.
Use customer behavior data for market segmentation, predictive analytics, direct marketing,
site selection, and customer relationship management.
Data Science and Analysis:
Apply scientific methods, processes, and systems to extract knowledge or insights from
various forms of data (structured and unstructured).
Employ multivariate statistical techniques such as regression, classification, and
segmentation to analyze data.
Required Skills and Expertise:
Proficiency in programming languages commonly used in data science such as SQL, Python R
and Visualization tools like Power BI, Tableau etc
In-depth knowledge of multivariate statistical techniques, including regression, classification,
and segmentation.
Ability to analyze and interpret complex data sets.
Expertise in handling structured and unstructured data.
Skilled in SQL querying with data extraction, transformation, and loading (ETL) processes.
Understanding of marketing metrics and the ability to analyze marketing activities.
Experience in providing insights for optimizing marketing strategies and operations.
Ability to work effectively within a team, particularly in interdisciplinary settings.
Experience in managing projects and delivering results within specified timelines.
Strong analytical and problem-solving skills to address complex business and technical
challenges.
About the company
Industry
Human Resources
Company Size
11-50 Employees
Headquarter
Bangalore
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