Data Science: Consumer/Customer Analytics Consultant

Job Location: Bangalore/Hyderabad/Chennai/Noida

Qualifications: BE/ BTech/ ME/ MTech/ MSc Statistics

Years of Experience: 4 to 6 years

Role and Responsibilities: Marketing & Customer Analytics:

 Provide processes to measure, manage, and analyze marketing activities.

 Offer actionable insights and recommendations to optimize marketing ROI and performance efficiency.

 Use customer behavior data for market segmentation, predictive analytics, direct marketing, site selection, and customer relationship management. Data Science and Analysis:

 Apply scientific methods, processes, and systems to extract knowledge or insights from various forms of data (structured and unstructured).

 Employ multivariate statistical techniques such as regression, classification, and segmentation to analyze data.

Required Skills and Expertise:

 Proficiency in programming languages commonly used in data science such as SQL, Python R and Visualization tools like Power BI, Tableau etc

 In-depth knowledge of multivariate statistical techniques, including regression, classification, and segmentation.

 Ability to analyze and interpret complex data sets.

 Expertise in handling structured and unstructured data.

 Skilled in SQL querying with data extraction, transformation, and loading (ETL) processes.

 Understanding of marketing metrics and the ability to analyze marketing activities.

 Experience in providing insights for optimizing marketing strategies and operations.

 Ability to work effectively within a team, particularly in interdisciplinary settings.

 Experience in managing projects and delivering results within specified timelines.

 Strong analytical and problem-solving skills to address complex business and technical challenges.