1. Develop and implement comprehensive social media strategies to increase brand awareness, engagement, and traffic across all relevant platforms.

2. Create and curate engaging content including text, image, and video posts, tailored to each platform's audience and best practices.

3. Manage all social media channels, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok, ensuring consistent brand voice and messaging.

4. Monitor social media trends, tools, and applications, and appropriately apply that knowledge to increase the effectiveness of social media campaigns.

5. Analyze social media insights and metrics to measure the success of campaigns, identify areas for improvement, and provide regular reports to stakeholders.

6. Engage with followers and respond to comments, messages, and inquiries in a timely and professional manner.

7. Collaborate with cross-functional teams, including marketing, design, and product, to coordinate campaigns and promotions across channels.

8. Stay up-to-date with industry trends, platform updates, and algorithm changes to optimize social media presence and performance.

9. Develop and manage social media advertising campaigns, including budget allocation, targeting, and optimization, to drive traffic and conversions.

10. Cultivate and maintain relationships with influencers and brand advocates to amplify reach and foster brand loyalty.