Lead Generation Manager

Job Description 

We are looking for a dynamic individual who will be responsible for generating new leads and set up and implement processes to track them to closure.

The ideal candidate must be a seasoned, high- energy professional with a strong performance-based track record of success.

Responsibilities

Manage and build overall email marketing strategy

Create various email lists and campaigns

Create and design various CTAs and email templates

Test every campaigns success

Determine email marketing KPIs

Develop and present reports on a weekly basis

Develop a lead generation strategy

Create smart email lists

Increase email subscriptions

Analyse data to get smart insights

Suggest methods for improvements

Segment lists based on behaviours like past email engagement and website interactions 

Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.

Qualifications

BA/BS or equivalent working experience

Past experience with email marketing, lead nurturing, marketing automation, and/or web analytics

Proficient using marketing automation technology

Knowledge of latest digital marketing trends

Experience with email automation tools

Sense of ownership and pride in your performance and its impact on company’s success

Critical thinker and problem-solving skills

Team player

Good time-management skills

Great interpersonal and communication skills

Notes:

The role is to generate leads from US & Canada

The company has US based operations

It would be a complete Day shift (12:30 pm to 9:30 pm)