We are seeking a creative and talented Social Media Copywriter to join our dynamic marketing team. The ideal candidate will have a passion for storytelling and a deep understanding of various social media platforms. As a Social Media Copywriter, you will be responsible for crafting engaging and compelling copy that resonates with our target audience across different social channels. Your primary goal will be to drive brand awareness, engagement, and conversion through effective and impactful social media content.

Key Responsibilities:

Content Creation:

Develop creative and engaging copies for social media posts, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and other relevant platforms.

Collaborate with the design team to ensure a cohesive and visually appealing presentation of the content.

Brand Voice:

Maintain and enhance the brand's voice and tone across all social media channels.

Ensure consistency in messaging and communication style that aligns with the brand identity.

Audience Understanding:

Research and stay up-to-date with industry trends, competitor activities, and social media best practices.

Understand the target audience and tailor content to resonate with their interests and preferences.

Campaign Support:

Contribute to the development of social media campaigns, providing creative input and copywriting expertise.

Collaborate with cross-functional teams to align social media content with overall marketing strategies.

Engagement and Interaction:

Foster engagement through thoughtful and relevant interactions with the audience, responding to comments, messages, and mentions.

Monitor social media channels for trends and user-generated content opportunities.

Analytics and Optimization:

Track and analyse the performance of social media content using analytics tools.

Utilize insights to optimize future content and improve overall engagement.

Qualifications:

• Bachelor’s degree in Marketing, Communications, English, or a related field.
• Proven experience as a Social Media Copywriter or in a similar role.
• Exceptional writing and editing skills with a keen eye for detail.
• Strong understanding of social media platforms and their unique requirements.
• Creative mindset with the ability to generate unique and compelling ideas.
• Familiarity with social media analytics tools.
• Excellent communication and collaboration skills.
• Ability to work in a fast-paced environment and meet tight deadlines.
• If you are passionate about storytelling, have a knack for crafting engaging copy, and thrive in a collaborative environment, we would love to hear from you! Please submit your resume, portfolio, and a cover letter detailing your relevant experience and why you are the ideal candidate for this role.