Job Description for Digital Marketing (Tourism)

Job Details

Experience Needed: 0 to 1+ yrs

Education Level: Bachelor's Degree/MBA in Marketing, or relevant field 

Location: 10th floor, B-wing, Nyati Empress, next to GIGA SPACE IT PARK, Viman Nagar, Pune, Maharashtra 411014

Contact:+919172915600

Job Categories:

Digital Marketing

Social Media Promotion

Tourism Marketing/PR/Advertising

About RDA Ventures LLP

RDA Ventures LLP, is a tourism development start-up lead by women entrepreneur committed to shaping destinations into thriving and sustainable tourist hotspots. With a passion for travel, a management having a deep understanding of the industry, and a dedication to responsible practices, we strive to unlock the full potential of each destination we work with. Our mission is to create enriching experiences for international travellers while ensuring the long-term growth and prosperity of the local communities and ecosystems we serve.

Job Description

Job brief

we are seeking a highly motivated and dynamic individual to join our team as a Digital Marketing Intern with 0 to 1+ years’ Experience. You will play a pivotal role in driving the growth and success of our organization. Your primary responsibility will be in the planning, execution, and optimization of our online & offline marketing and advertising activities. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours. The ideal candidate will have a passion for all marketing, design and technology related aspects. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

The ideal candidate should have an existing educational background & experience in marketing and preferred graphic design skills. Knowledge of the Travel, Tourism, and Tours market, in general, is a must.

The goal is to drive sustainable financial growth through boosting Digital Media and forging strong relationships with clients.

Responsibilities

Job Requirements

·        Assist in the formulation of strategies to build a lasting digital connection with consumers

·        Plan, manage and monitor the ongoing company presence on social media (Twitter, Facebook, Instagram, Pinterest etc.)

·        Handling International consumers & International digital promotion

·        Launch optimized online adverts through Google AdWords, Facebook Ads etc. to increase company sales and brand awareness

·        Be actively involved in SEO efforts (keyword, image optimization etc.)

·        Prepare online newsletters and promotional emails and organize their distribution through various channels

·        Provide creative ideas for content marketing and update website

·        Collaborate with operational & technical teams to improve the user experience

·        Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)

·        Acquire insight into online marketing trends and keep strategies up-to-date

·        Maintain partnerships with media agencies and vendors

·        Manage daily administrative tasks to ensure the Marketing department runs smoothly

·        Conduct market research to understand the customer, develop customer personas and experience journeys and identify new opportunities

·        Gather and analyze consumer behavior data (e.g. web traffic and rankings)

·        Create reports on marketing and sales metrics, like conversion rates

·        Assist with organizing promotional events

·        Coordinate with the Marketing & operational teams to create advertising material

·        Coordinate with creative graphic designer and freelancers to produce marketing content.

·        Keep organized records of marketing metrics and results of past campaigns

·        Monitor competitors’ marketing activities

Branding, Design & Marketing Materials

·        Assist in protecting the integrity of the company's brands and all uses.

·        Communicate branding guidelines to promoters and residents.

·        Responsible for creative design and it an addition to be having a basic knowledge of Adobe Creative Suite- primarily In Design, Photoshop, Premiere.

·        Manage and maintain the company’s social media messaging with an aesthetic that is consistent with the overall company branding.

Job Requirements

Requirements and skills

·        Proven working experience as a Digital Marketing Intern   0-1+ years minimum in Tourism industry

• Knowledge of marketing digital tools (Hubspot, Mailchimp, Google keyword planner, sprout, buffer, etc) and techniques
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google AdWords, Facebook ads and email campaigns and SEO/SEM campaigns
• Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
• Basic knowledge of creative content writing
• Basic knowledge of creative graphic design
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills
• Strong analytical skills with a goal-oriented attitude

·        Time management and planning skills

·        Bachelor/MBA in Marketing, digital Media, Communication or relevant field 

·        Languages known English, Hindi & Marathi

·        Must have passport