Marketing Executive

Bangalore Urban
Full-Time
Junior: 1 to 3 years
3.6L - 4.8L (Per Year)
Posted on Oct 20 2024

About the Job

Skills

Market Research
Digital Marketing
Social Media Management
Content Creation
Campaign Planning
Analytical Skills
Communication Skills
Project Management

Company: Rayiot Solutions Pvt Ltd.

Location: Bangalore

Employment Type: Full-time.

Experience: 1-3 years

About Us:

Rayiot Solutions Pvt Ltd is an innovative company specializing in IoT solutions and smart products, including our flagship product, Raybaby. We are looking for a dedicated and skilled Digital Marketing Executive to join our dynamic team and help drive our online presence and marketing initiatives.

Key Responsibilities:

  • Website Management and Development Coordination:
  • Collaborate with the web development team to manage and maintain our websites, including creating new pages, fixing indexing issues, and ensuring optimal performance.
  • Coordinate with developers to implement changes and improvements to the Rayiot and Raybaby websites.
  • SEO Strategy and Implementation:
  • Develop and execute SEO strategies to improve organic search rankings and drive traffic to the website.
  • Conduct keyword research and work closely with the SEO team to optimize content for Raybaby and Rayiot.
  • Monitor and analyze website analytics, providing actionable insights to improve SEO performance.
  • Content Creation and Social Media Management:
  • Create and manage engaging content for social media platforms, blogs, and other online channels to enhance brand visibility.
  • Develop and maintain a social media calendar for Raybaby and Rayiot, ensuring consistent and strategic posts.
  • Establish and grow a presence on platforms like Quora, Medium, and other blogging sites for brand awareness and SEO purposes.
  • Vendor and Partner Coordination:
  • Engage with SEO companies, EMS vendors, and other partners to align with our digital marketing and product development goals.
  • Follow up with vendors and partners to ensure timely execution of marketing plans and website updates.
  • Analytics and Reporting:
  • Utilize Google Analytics and other tools to track the performance of digital marketing campaigns, websites, and social media channels.
  • Generate reports to measure the effectiveness of strategies and provide recommendations for optimization.
  • Research and Development Support:
  • Assist in researching EMS and plastic injection molding companies for product development.
  • Support the R&D team in promoting new products and features through digital channels.
  • Collaboration and Communication:
  • Work closely with the R&D team, web developers, and other internal stakeholders to ensure cohesive marketing strategies.
  • Participate in regular meetings to discuss progress, provide updates, and brainstorm new marketing ideas.

Qualifications and Skills:

  • Bachelor's degree in Marketing, Digital Marketing, Business, or a related field.
  • 1-3 years of experience in digital marketing, with a strong understanding of SEO, social media management, and website analytics.
  • Proficiency in using SEO tools (e.g., Google Analytics, Google Search Console) and content management systems.
  • Experience with social media platforms and managing online campaigns.
  • Strong communication and collaboration skills.
  • Ability to multitask, manage multiple projects, and meet deadlines.
  • Knowledge of IoT products and tech industry trends is a plus.


About the company

Ray IoT Solutions Pvt Ltd is a US based start up which manufactures the infant monitors to track breathing and sleeping patterns.

Industry

IT Services

Company Size

2-10 Employees

Headquarter

Banglre

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