Company: Rayiot Solutions Pvt Ltd.

Location: Bangalore

Employment Type: Full-time.

Experience: 1-3 years

About Us:

Rayiot Solutions Pvt Ltd is an innovative company specializing in IoT solutions and smart products, including our flagship product, Raybaby. We are looking for a dedicated and skilled Digital Marketing Executive to join our dynamic team and help drive our online presence and marketing initiatives.

Key Responsibilities:

• Website Management and Development Coordination:
• Collaborate with the web development team to manage and maintain our websites, including creating new pages, fixing indexing issues, and ensuring optimal performance.
• Coordinate with developers to implement changes and improvements to the Rayiot and Raybaby websites.
• SEO Strategy and Implementation:
• Develop and execute SEO strategies to improve organic search rankings and drive traffic to the website.
• Conduct keyword research and work closely with the SEO team to optimize content for Raybaby and Rayiot.
• Monitor and analyze website analytics, providing actionable insights to improve SEO performance.
• Content Creation and Social Media Management:
• Create and manage engaging content for social media platforms, blogs, and other online channels to enhance brand visibility.
• Develop and maintain a social media calendar for Raybaby and Rayiot, ensuring consistent and strategic posts.
• Establish and grow a presence on platforms like Quora, Medium, and other blogging sites for brand awareness and SEO purposes.
• Vendor and Partner Coordination:
• Engage with SEO companies, EMS vendors, and other partners to align with our digital marketing and product development goals.
• Follow up with vendors and partners to ensure timely execution of marketing plans and website updates.
• Analytics and Reporting:
• Utilize Google Analytics and other tools to track the performance of digital marketing campaigns, websites, and social media channels.
• Generate reports to measure the effectiveness of strategies and provide recommendations for optimization.
• Research and Development Support:
• Assist in researching EMS and plastic injection molding companies for product development.
• Support the R&D team in promoting new products and features through digital channels.
• Collaboration and Communication:
• Work closely with the R&D team, web developers, and other internal stakeholders to ensure cohesive marketing strategies.
• Participate in regular meetings to discuss progress, provide updates, and brainstorm new marketing ideas.

Qualifications and Skills:

• Bachelor's degree in Marketing, Digital Marketing, Business, or a related field.
• 1-3 years of experience in digital marketing, with a strong understanding of SEO, social media management, and website analytics.
• Proficiency in using SEO tools (e.g., Google Analytics, Google Search Console) and content management systems.
• Experience with social media platforms and managing online campaigns.
• Strong communication and collaboration skills.
• Ability to multitask, manage multiple projects, and meet deadlines.
• Knowledge of IoT products and tech industry trends is a plus.