We are seeking a talented and creative Social Media Specialist to join our client. As a Social Media Specialist, you will be responsible for developing and implementing social media strategies to increase brand awareness, engage with our target audience, and drive website traffic. You will play a key role in managing our social media platforms and creating compelling content that aligns with our brand voice.

Responsibilities:

- Manage company's social media channels including Facebook, Twitter, Instagram, LinkedIn, and any other relevant platforms

- Create engaging and creative content tailored to each platform, including posts, images, videos, and stories

- Develop and implement social media strategies to increase brand awareness, engagement, and followers

- Monitor social media trends, audience preferences, and competitors' activities to stay informed and adapt strategies accordingly

- Respond to comments, messages, and inquiries in a timely and professional manner, fostering positive interactions and building relationships with followers

- Collaborate with marketing, sales, and other teams to align social media efforts with overall business objectives and campaigns

- Track and analyze social media metrics and performance using tools like Google Analytics, Hootsuite, or Sprout Social, and provide regular reports with insights and recommendations for improvement

- Stay updated on best practices, emerging trends, and new features on social media platforms, and experiment with innovative ways to engage and grow the audience

- Moderate user-generated content and ensure compliance with company policies and guidelines

- Assist in planning and executing social media advertising campaigns, including budget management, targeting, and optimization.

Requirements:

• Minimum 2-3 years of experience in social media management
• Expertise in all popular social media platforms (Facebook, Twitter, Instagram, etc.)
• Strong writing, communication, and editing skills
• Knowledgeable about fitness and health related topics would be an added advantage