Job Description

Designation:

Digital Marketing Executive

Job Location:

Ahmedabad

Department:

IT

New Position/ Back Fill:

New Position 

Direct Reporting To:

Director

No. of openings:

1

Company Description:

Rainson Pipe Industries Pvt. Ltd. is a manufacturing company based in Ahmedabad, India. Rainson Pipe Industries Pvt. Ltd. is a leading manufacturer of high-quality pipes and fittings for various industrial applications. Our commitment to innovation and sustainability drives us to deliver exceptional products that meet the evolving needs of our clients. They specialize in producing a high-quality range of products including ELECTROFUSION FITTINGS, HDPE PIPE & FITTINGS, HDPE SPIGOT FITTINGS, MDPE PIPE & FITTINGS, PP COMPRESSION FITTINGS, PP SERVICE SADDLE, HDPE BUTT FUSION FITTINGS, and more.

Job Purpose: 

Candidate will be responsible to maintain Company website and all social media accounts for posting and marketing to create new business opportunity and share lead with sales team. Also Will make sure to follow the processes to avoid the setback. 

Responsibilities:

• Search Engine Optimization (SEO) 

- Website Research (Responsive Check, URL Structure, Content     Optimization, Heading Tag Check, Canonical Tag, 301 Redirection)

- Keyword Research Using Google Keyword Planner Tool

- On-Page Optimization (Optimize product pages, technical specifications, and landing pages for search engines, ensuring proper use of industry terminology)

- Google Analytics Setup, analyze, monitor and reporting - Google Webmaster (Search Console) Setup analyze, monitor and reporting, xml sitemap integration - Off-Page Optimization (PR Submission, Article submission, Blog Posting, Classified Submission, Guest Blogging, Bookmarking etc.)

·     Search Engine Marketing (SEM) 

- Google Ad Words Account Setup - Search Network (Campaign, Ad Group and Ad creation, Negative Keywords, all ads Extension, Conversion Setup, ROI Calculate) 

- Display Network (Account Set up, Campaign, Ad Group and Ad creation, Conversion Setup, ROI Calculate) 

·     Social Media Optimization (SMO)

 - Facebook (Profile creation, Page creation, Group creation, organic and paid Activities) - Twitter - Pinterest - LinkedIn - Instagram 

∙ Email Marketing 

- Tools setup - Create Template, Edit Page and include their content - Generate Email database and Import audience in tools 

·     Online Reputation Management (ORM)

 - Create reviews - Manage feedback - Improve negative feedback

Requisite Skills:

• Good communication skills (written and verbal) 
• Good listening 
• Knowledge of Technical.

Desired Skills:

• Being performance-driven and focused on results
• Self starter with strong experience in same vertical

Education:

Bachelor’s degree in Marketing, IT, Computer Science, or a related field.

Relevant Experience:

· 1-2 years of experience in digital marketing or related roles.

·  Proficient in SEO, SEM, Google Analytics, and social media platforms.

CTC per annum:

20k to 25K

Total Experience:

Up to 2 years

Will travel?

No

Gender:

Male or Female