Key Duties & Responsibilities:

•  Plan, create, and execute marketing campaigns across various channels (digital, print, social media, events, etc.).
•  Monitor and report on the effectiveness of marketing campaigns.
•  Develop high-quality, engaging content for various platforms, including blogs, websites, social media, and email marketing.
•  Work with the design team to produce marketing materials such as brochures, flyers, and advertisements.
• Conduct market research to identify trends, opportunities, and target audiences.
• Analyze competitors and adjust strategies accordingly.
•  Manage and optimize digital marketing efforts, including email campaigns, and social media marketing.
• Utilize analytics tools to measure the performance of digital campaigns and make data-driven decisions.
• Ensure consistent brand messaging across all marketing channels.
• Enhance brand visibility and credibility in the health care sector.
• Plan and coordinate marketing events such as health fairs, conferences, webinars, and seminars.
•  Represent the company at industry events and build relationships with stakeholders.
• Assist in managing the marketing budget and ensure cost-effective use of resources.
• Track expenditures and provide regular budget reports.
• Work closely with the sales team to align marketing strategies with sales objectives.
• Collaborate with other departments to ensure cohesive marketing efforts.