Job Description

How you should be?As a product marketing manager you need to contribute to increasing an organization’s brand awareness, attract new customers and generate leads & improve conversion from it. You will be responsible to ensure that website is professional, up-to-date, and functioning as intended.

What you will do?

• Align the website with the organization's brand, strategy and standards.

• Assist with social media campaigns and other marketing efforts.

• Create engaging and informative written, visual, and multimedia content, including articles, blog posts, white papers, sales collateral, infographics, videos, and social media updates.

• Identify proper channels, objectives, and consumers to distribute the content.

• Measure the effectiveness of content within the channels and determine areas of improvement.

• Ensure the website complies with the appropriate laws and regulations.

• Evaluate competitors' websites.

• Follow industry best practices.

• Identify ways to improve website user experience.

• Plan, create, implement, manage, monitor and update websites for organizations.

• Coordinate with subject matter experts and stakeholders to gather information and insights to enhance the depth and accuracy of content.

• Collaborate with cross-functional teams, including demand, digital, and product development, to align content with brand messaging and product releases.

• Constantly analyze existing content in the market to measure effectiveness and quickly pivot as needed.

• Monitor and analyses website metrics, sales performance, and customer behaviour.

• Generate regular reports to assess the effectiveness of online strategies and recommend improvements.

What we are looking for ?

• A degree in computer science, IT, systems engineering, or related qualification.

• 5+ years of work experience as a product marketing manager.

• Strong analytical skills, and experience performing market and competitive research.

• Experience working in a highly matrixed global organization a plus.

• Strong collaboration skills to work across different functions of the business.

• Strong attention to detail with an analytical mind and outstanding problem-solving skills.

• Fantastic time management skills with the ability to multi-task.